Sunday 10 July 2011

Work for Monday

I am on a course tomorrow so your work for Mondays lesson is as follows:

1. Read the examiners report from last years advanced portfolio and list 10 pointers that you feel will be useful to you.

2. Create an interactive mood board about your intital ideas for your project. Look here for an example.

On Mood boards: The purpose of a mood board is to set the tone & style of a design effort, without the distraction of flow and architecture. Design mood boards include color, pattern, photography style, typography and illustrative & graphic design elements to inspire and to build on the brand and establish a vision for the final site design. It is void of form & function intentionally, with a goal of circumventing issues late in the design process that may alter "skeletal elements due to a surface issue". They are solely to create an emotional impact and an environment in which to convey and relay information. In the end you have a visual toolkit or resource in which to build a foundation for a mockup in which you apply the elements to the framework created in the wireframes. Mood boards visually communicate where words fail, facilitate a faster design mockup delivery, & reinforce the client input and assist in their ultimate approval.
“A mood board is a type of poster design that may consist of images, text, photographs, sketches, clippings, fabric swatches, color samples and samples of objects in a composition of the choice of the mood board. The collage (actual or virtual) sets the mood and atmosphere of a scenario, through the use of colour, tone and texture. A mood board is a tool used by designers to help them get a good idea of what their clients are looking for.”

3. Pick a quote from the above explanation to give your mood board entry a theoretical focus.

Try one of these sites to help you:
stixy
pinterest
zoo tool

There is a flickr site with lots of examples of mood boards.

Choose the format you feel most comfortable with.

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